Mistake #2: Playing Designer

Unless your business is website design or something else in the arts, you don’t need a beautiful website. A nice looking website is a bonus, but make sure you’re working towards a functioning website instead of something that will look great printed out and framed on your wall.

Oftentimes when going over design mockups or newly updated websites, you’ll find yourself leaning back in your chair and staring at your homepage for a minute or two taking it all in.

Stop it! No one browses the web this way.

If you think of your website as a work of art, you surely will find little things here and there that might be smaller or larger or a little bit to the right. Resist the urge to do this.

If you know the primary goal of your website (see post #1), make sure the design focuses on that goal. Focus your design feedback on how well the design enables sales, mailing list sign ups, contact requests, etc.

As for website design, hire an experienced web designer at a decent rate and trust their instincts for what looks good.

If you hassle your designer with a lot of feedback on what “looks good”, they are going to shut down and move into “code monkey” mode where they just code up whatever requests you have. Unless you are paying bottom dollar (in which case you get what you pay for) you are wasting money by paying designer rates for code monkey work.

More importantly, micro managing a code monkey will not get you as good of a website as one where you control the vision via a strong primary goal, and an experienced designer controls the particulars of the site’s look and feel.

View all posts in this series here.

Mistake #1: Lack of Goals

One of the biggest mistakes made by website owners is to have a website that is totally detached from any business activity.

Maybe your website is beautiful. Maybe it has tons of information about your business. But what is the goal of your website?

What do you want people who visit your website to do?

If you haven’t thought about this question yet, do it. Some good answers are:

  • Buy my product.
  • Sign up for my mailing list.
  • Call me for an appointment.
  • Follow me on social media.
  • Fill out a contact form.
Mistake #1 has a corollary: Too Many Goals.
When asked what the goal of your website is, you might have answered 2-5 things. Great! Throw away items 2 through 5. What was your first answer? Do that. On your homepage.

WordCamp Philly 2012 Scholarship

I’ll be speaking at WordCamp Philly coming up October 20th and 21st this year. Would you like to join me? Do you want to mingle with the smartest folks working on WordPress in the Philly area and beyond? Are you a little strapped for cash and balking at the $20-$25 tickets?

Well have no fear. We’ve raised enough money via CharityGoal (runs on WordPress, show it some love) to provide scholarships for 4 attendees to this year’s WordCamp Philly. Big thanks to Scott Kingsley Clark who donated on behalf of the Pods Framework.

What?

  • One Saturday or Full Weekend Pass (your choice) to WordCamp Philly, October 20th and 21st 2012.

How?

  • Make sure you are available to attend. Did I mention the conference is October 20th and 21st, 2012?
  • Write in the comments here or by email (a) how you would benefit from going to WordCamp Philly, and (b) why we should pick you over the others trying.
  • Optionally, send out a tweet thanking @Jason_Coleman and @ScottClark for the opportunity.

I will pick four lucky winners by October 1st and announce them here.

WineLog Signups Disabled. When Are They Coming Back?

Hello all. Recently the spam accounts have been getting out of hand. I tried to add some extra protection to our signup form, but that was quickly worked around by the spammers.

For the time being, I have disabled all new signups on the site. If someone really wants to signup for a new account, please email me and I’ll set you up right away.

Current users will not be affected at all. (You should actually see some performance improvements as we move the site to a beefier server and the spammers stop trying to use the site.)

A newer version of WineLog has been in the works for a while, which included a new signup and authentication system. We will likely be waiting until that is ready (sometime in the Fall) before activating new signups again.

Thanks

SPY: Trend Has Changed

The closing price for SPY has rissen above its 200-day moving average, indicating a long-term upward trend.
The closing price for SPY has rissen above its 50-day moving average, indicating an intermediate-term upward trend.
Trend for SPY as of Monday July 16th, 2012
Long-term: Up
Intermediate: Up
Short-Term: Down
Chart for SPY

This post was generated by our Market Trends tool. The trends are simply based on the 10, 50, and 200-day moving averages. View the current market trends or analyze your own stocks.

ATVI: Trend Has Changed

The closing price for ATVI has rissen above its 50-day moving average, indicating an intermediate-term upward trend.
The closing price for ATVI has rissen above its 10-day moving average, indicating a short-term upward trend.
Trend for ATVI as of Friday July 13th, 2012
Long-term: Down
Intermediate: Up
Short-Term: Up
Chart for ATVI

This post was generated by our Market Trends tool. The trends are simply based on the 10, 50, and 200-day moving averages. View the current market trends or analyze your own stocks.

MSFT: Trend Has Changed

Trend for MSFT as of Friday July 13th, 2012
Long-term: Up
Intermediate: Down
Short-Term: Down
Chart for MSFT

This post was generated by our Market Trends tool. The trends are simply based on the 10, 50, and 200-day moving averages. View the current market trends or analyze your own stocks.

SPY: Trend Has Changed

The closing price for SPY has rissen above its 200-day moving average, indicating a long-term upward trend.
The closing price for SPY has rissen above its 50-day moving average, indicating an intermediate-term upward trend.
The closing price for SPY has rissen above its 10-day moving average, indicating a short-term upward trend.
Trend for SPY as of Friday July 13th, 2012
Long-term: Up
Intermediate: Up
Short-Term: Up
Chart for SPY

This post was generated by our Market Trends tool. The trends are simply based on the 10, 50, and 200-day moving averages. View the current market trends or analyze …

QQQ: Intermediate-term Trend Has Changed

The closing price for QQQ has rissen above its 50-day moving average, indicating an intermediate-term upward trend.
Trend for QQQ as of Friday July 13th, 2012
Long-term: Up
Intermediate: Up
Short-Term: Down
Chart for QQQ

This post was generated by our Market Trends tool. The trends are simply based on the 10, 50, and 200-day moving averages. View the current market trends or analyze your own stocks.

ATVI: Trend Has Changed

Trend for ATVI as of Thursday July 12th, 2012
Long-term: Down
Intermediate: Down
Short-Term: Down
Chart for ATVI

This post was generated by our Market Trends tool. The trends are simply based on the 10, 50, and 200-day moving averages. View the current market trends or analyze your own stocks.