We just launched an awesome website for our friends at Inspirage.com. It’s one of Kim’s best designs ever. She’s really on a roll and producing top-notch stuff for our clients.
The site is built on top of WordPress, and when we were first installing WP we did not check the “I would like to include my website in search engines…” option. I didn’t really know what checking this did… I assumed some kind of submission to Google and Technorati. Since the site was still in development and I knew I was going to submit the site later, I left it unchecked so Google wouldn’t know about the dev version of the site until it was ready.
Well, it turns out that leaving that option unchecked actually adds a no-index and no-follow meta tags to the header of every page, asking Google and other crawlers to stay out. This is obviously a bad if you ever expect to get search engine traffic. We didn’t notice this until after we launched the site and a search for “inspirage” was returning a link to the website, but with no title or description.
You can go into the WP options and change this setting after installation… that’s what we did. Meta tags removed.
It’s been about a week and still no update on those search results though. My guess is that Google isn’t crawling the site. I’ve read that they won’t crawl the site for 180 days or so. Maybe our links in this blog post will put it back on the radar. I’m also going to submit the URL through Google’s quality form. And maybe installing Analytics on the site will wake Google up to the fact that Inspirage.com is crawlable. We can only hope.
If anyone out there has had the same problem and knows a good solution, let us know.